Phil 235 Paternalism Essay

Paternalism in the Medical Profession Philosophy 235 EC: Biomedical Ethics â€Å"The only appropriate and realistic model of the Dr.? patient relationship is paternalism. Doctors are the medical experts; most patients have little, if any, reliable medical knowledge; implicit trust in one’s physician is essential to the healing process; and doctors have the responsibility for our health and therefore have the duty to make all the important medical decisions. † Critically assess that claim. The issue of doctor patient relationships has become more and more prevalent in our world today.It is hard to draw a clear line in deciding what the appropriate roles are of both the patient and the medical professional. The claim that the paternalistic model is the appropriate and most realistic model will be argued in this paper. This model states that the doctor is the one in complete control, making all decisions on behalf of the patient, and the patient grants the doctor this resp onsibility, obeying any orders. In this model, patients act as children, who are ignorant and unknowledgeable, and doctors act as parents, not only guiding the child in the right direction, but also, actually telling them what to do.Should doctors really hold complete responsibility for our health? Should they be the ones to make all the important medical decisions without patients having any say? This model will be argued in this paper in order to critically assess whether it should be dominant in our present society. â€Å"The traditional view held by physicians themselves was that the physician is the captain of the ship, and that the patient has to follow orders. † This view has only been strongly believed since the 19th and 20th century, when medical professionals were granted almost complete control over all decision making by their patients.Before that time, going to see a doctor was perceived as a last resort, and many would ignore their doctor’s advice altoget her. Over time, this view has shifted and society began to believe that physicians â€Å"knew best, and therefore had not only the right but also the duty to make the decision. † Today, less and less citizens are continuing to agree with this point of view, and instead other doctor patient relationship models have emerged and been identified by Robert Veatch: the engineering model, the priestly model, the collegial, and the contractual model.The three alternative models to the priestly (paternalistic) model have emerged from a more contemporary perspective. The engineering model states that the relationship between the two parties would be nothing more than the doctor simply presenting the patient with the diagnosis, prognosis, and treatment options. Any decision as to which route to take is left entirely up to the patient. As the textbook explains, the doctor is nothing more than an â€Å"applied scientist†, or a â€Å"plumber without any moral integrity†, sinc e ethics and values do not come into play in this relationship.Although I do not entirely agree with this model, the responsibility is lifted off of the physician, and the patient is given freedom to decide. This would follow the argument of self-determination, as said by Dr. Ornstein. This is the belief that all people who are competent should be the ones in control of determining their own fate. Society has not always believed or relied on medical professionals. In fact â€Å"until well into the nineteenth century, the physician was seen as a figure of last resort. † They were deemed useless and even harmful.With this in mind, I wonder why in our day and age, we would rely even more on physicians than we did in the past? Today, we have the privilege of finding out almost anything we need to know within minutes via the Internet, and that is why sometimes, it is the patient that knows more than his own doctor. It is important that patients assume some level of responsibility for their own health, instead of relying on doctors, and the engineering model would display that type of behavior. That is another reason why I oppose the claim that paternalism is the ideal relationship between doctor and patient.Another alternative model identified by Robert Veatch, is the collegial model. This theory emphasizes that both parties are connected through common goals and interests, and that each acts as an independent equal. This model would suggest that the parties work together, and therefore the responsibility is divided equally amongst the patient and physician. There is collaboration here, engaging in activities, which are satisfying to both, and demonstrating an adult-adult relationship, because no one party has greater control over the other.This model goes hand in hand with the partnership model, which expresses that health care professionals and their patients act as partners or colleagues in the pursuit of the shared value of health. There is mutual partic ipation in this model, which demonstrates that, unlike the paternalistic model, the patient can help come to a medical decision. This model stresses, â€Å"the patient uses expert help to realize his ends. † This expert help can come in many forms, and as I have previously mentioned, today society is exposed to numerous modes of gathering any type of information that is of interest.It is of course obvious that the physician has a stronger medical background and is more competent in that field, but that does not diminish the participation or contribution of the patient. With that being said, it is my opinion that the paternalistic model has clearly outgrown our culture, when there are models such as the partnership or collegial model, which are more in sync with our world today. Finally, the third alternative to the paternalistic model is the contractual model.This model is similar to paternalism, in that it questions the assumptions of equality, however it differs in that the re is a â€Å"contract† between both parties, leaving each with their own dignity and moral authority. What is crucial about this model is that it does not neglect the fact that there is an obvious difference in the degree of knowledge between the patient and the physician. Instead of focusing on that discrepancy, the model concentrates on the agreement between the two parties to exchange goods and services and the enforcement of that by government sanctions.In other words, this model compromises between partnership and the reality of medical care, and according to Veatch, is the only realistic way to share all responsibility, while protecting various parties in health care. For example, both parties are freely entering this contract, and therefore are both given the right to leave it, given proper notice. However, while partaking in the contract, there are duties and obligations of each, which may neglect virtues of benevolence, care and compassion, which we do see stressed in other models.Leaving aside the three alternatives to the paternalistic model, there are several other arguments, which come to surface, when critically assessing the above-mentioned claim. The first is that doctors must act like parents because patients know much less than doctors do. This emphasizes the idea that the doctor patient relationship should be one of paternalism. This argument takes into account two different prototypes. The first is the parent-infant relationship, where the parent is the doctor, taking on an active role and the infant is the patient, taking on a passive role.In this case the patient is extremely dependent on the medical professional. The second is the parent-adolescent child relationship, where the physician guides the patient in the right direction, and the patient co-operates to the degree of obeying. Both suggest that the patient has no responsibility, and that the duty and obligation of all decisions rest on the shoulders of the physician. This p roposes that patients are ignorant and unknowledgeable and given the opportunity to make their own decision, they would not be able to.It is likely that doctors know more than the average member of society, however, this is not to say that they are infallible, mistakes can happen. As Professor Ornstein has stated, we cannot choose our fathers, but we can choose our doctors, and in my opinion there is no connection where the two should be related. If a patient feels they should seek out a second, third or fourth opinion, that is their own right. Unlike the ability to seek out a second, third or fourth father. We do not have this option.It is possible and even probable that doctors will differ in their views, and each may guide their patient down a different path. Although a relationship between a physician and a patient should be based on a degree of trust and loyalty, if there is any sort of uncertainty, patients should not feel the pressure of following a path they do not believe i n. Getting another opinion is not disloyal or disrespectful; it is a patient’s right. Additionally, today more patients recognize that it is unfair for doctors to take complete responsibility for our welfare, as we are exposed to so much free medical information.It is my opinion that it is the patient’s duty to also act responsible for his or her own welfare. Another argument that I have come across to oppose this claim is that doctors may be experts in medical matters but there may be other factors to take into account, such as ethical issues, when making a decision. Each doctor has taken an oath, to save lives. This is their main concern, and their main goal for each patient. One must wonder, whether or not this is always ethical. As Professor Ornstein has suggested, do we save someone who as a result must live the rest of his or her life in agonizing pain?Or do we relieve them of that pain, and simply allow them to pass away? This is an ethical issue where many doct ors may have opposing points of view, and may decide that their job would be to save the patient. That would be a paternalistic instinct however; medical decisions should not be purely medical all the time. There are always other factors to consider such as the medical conditions of the patient, their preferences, the quality of life and the socio economic conditions. Each, of course, is given a weight dependent on the specifics and circumstances of the case.In the case of a patient who is experiencing excruciating pain, the doctor may come to the conclusion that the best option would be to remedy that pain with medication. It is important to note, that this paternalistic act is ignoring all ethical issues and only taking medicine into account. Opposing this notion would be to consider how this medication might cloud the patient’s judgment, or recognizing the patient’s preferences prior to formulating a medical decision. Doctors might be experts in medical matters, but the other factors, which are necessary to take into consideration, deem the paternalistic view inadequate.A final argument against the paternalistic view is that physician-patient interactions are negotiations. Viewing the interactions as negotiations, is in itself opposing paternalism because the patient is given some level of autonomy to take part in the decision making process. The goal is to reach a mutual agreement. In order to do so, there are certain steps that must be followed. Firstly, the negotiation should involve adequate disclosures by both parties. This is necessary, so that values and objectives are clear, and a fair negotiation can take place. Secondly, the negotiation should be voluntary, meaning uncoerced.Neither party should feel threatened while entering into the negotiation process. And finally, the solution should be one of mutual acceptance. Of course there are occasions where negotiation is not possible, and that would be for example in the case of an emerge ncy, when the physician needs to save the patient without negotiating beforehand. In that case, the medical professional may act in a paternalistic way, however if there is a competent patient, negotiation is possible and can often be characterized in terms of any of the above-mentioned models (parent-child, friends, partners, etc. ).The aspect that the relationship is seen as a negotiation counters the paternalistic view, in that the patient is given choice. If the patient chooses to give up his autonomy, and lay his destiny in the hands of his physician, that is his preference, unlike the paternalistic model, where that is not a choice, but the only way. The paternalistic model is not the only realistic relationship between doctor and patient. â€Å"As a normative model, paternalism tends to concentrate on care rather than respect, patients’ needs rather than their rights, and physicians’ discretion rather than patients’ autonomy or self determination. As I h ave mentioned previously, there are many other factors that must always be taken into consideration when dealing with a patient. Autonomy, self-determination, and respect, are surely incredibly important when dealing with a patient, and paternalism ignores those factors. The above-mentioned arguments, and alternative relationship models, clearly oppose the claim that paternalism is the only appropriate relationship. As I had asked the questions: Should doctors really hold complete responsibility for our health?Should they be the ones to make all the important medical decisions without patients having any say? I believe the answer to both questions is quite clear, that the responsibility should be shared, and the patient, if capable, should take part in the decision making process. That being said, paternalism is not the most appropriate model and no one relationship trumps another. Instead, all must be taken into account depending on circumstance.

Kilkenny Lumber Case Study Essay

Part I 1. Productivity of the crew would be below standard. I believe for the productivity to be below standard because they were sent to this crew because of their lack of work. Just because they have been assigned to another crew, does not mean that they will begin to work well right away. When compared to the Equity Theory, I believe there to be positive inequity for the three men assigned to the new group. For being assigned to the group due to lack of work, it is unfair to have a higher pay grade than those who have been in the company for a longer period of time and who are doing their job correctly. This may cause issues with subprofessionals being motivated to work to their full potentials because they may see it as being unfair and at the same time the professionals may think they do not need to work as hard. 2. Crewmen would be moderately satisfied with their job. I believe that the crewmen would be more satisfied with their previous job, but may not fit in very well with the existing group. Some of the crewmen have been working there for quite a while longer and getting either the same pay or less. In addition, the existing crewmen may grow frustrated in having to pick up for the slack of the new crew members depending on the new crew members motivation. I do believe the incentives given for good work are good, but I believe the pay grade should be based on how long you have been with the company and your level of output and not centralized on education which is how it appears. 3. Group members would get along with some but not others. I believe the existing crew members would continue to get along with one another but the new professionals will feel like outsiders. The existing subprofessionals will continue to get along fine with one another, but it may be hard for them to accept the new professionals. 4. Crewmen will, in terms of the given job description do what they are supposed to do, no more or less. If there is no motivation for the job, then according to the motivational theory this will directly affect their level of performance. The crewmen who were assigned to this group are probably not happy with their reassignment, so at least in the beginning things may be slow. 5. Some subgroups will have accepted the informal standards about crew behavior while others will not. The crewmen who have been with the company for a longer period of time may have grown accustomed to the current standards. The new crewmen on the other hand may disagree with the standards and try to implement new ones. Since Kilkenny management considered the leader and assistant leader to be excellent foresters and teachers, I believe they will implement new strategies which will better benefit the crew as a whole. Part II My predictions in part I were fairly accurate to the information provided in part II. The existing crewmen talked amongst one another at lunch time and the new crewmen isolated themselves from the group. Additional information that would have helped with predictive accuracy could have included information about the three new professionals past performance in other groups specifically. A description could have included information about the amount of work done compared to fellow co-workers. Also, if the professionals have been reassigned in the past could have been added. Part III 1. The first strategy will be successful. I believe this strategy to be an excellent idea because this would divide the professionals up with existing workers. Not only would this allow them to get to know other subprofessionals better, but it would allow the professionals to better understand how to work with the group as a whole. 2. The second strategy will be unsuccessful. If the first part were to fail, I do not find how the second alternative will be successful. I think that a team building exercise or exactly what the first strategy suggested should help. The first strategy forces the professionals to work with the subprofessionals so they may grow a better relationship with one another. I do not believe the second strategy to work because it seems like a last resort to just split them up and hope for the best. 3. Some other strategy will not be necessary. As explained earlier, I predict the first alternative to work because it forces them to work together. Since existing crewmen have shown to be successful, it will allow the professionals to collaborate with the subprofessionals. The only alternative I would suggest is some sort of team building exercise either outside of work or on the job exercise that would make them have to work together as a team in order to complete a specific task. Part IV My predictions were incorrect with the information from part IV. I thought that making them work with one another would bring them together and start to work as a team. I believe that the information provided was not sufficient enough to give an accurate analysis resulting in an analytical failure. It appears that the professionals simply do not have the motivation that the subprofessionals have to do the job at a reasonable speed. In part I, it should have given more background information on the professionals and why specifically they had been reassigned.

Essay on Critical Psychology and its critics on the four mainstream

On Critical Psychology and its critics on the four mainstream psychology approaches - Essay Example These mainstream approaches are most commonly taught in universities and colleges and more often used by clinicians and researchers in explaining human behaviour (Prilleltensky & Fox, 1997, p.4). The behaviourist or behaviourism approach is concerned mainly with observable behaviour as opposed to unseen emotions like feelings or thoughts. This approach believes that behaviour manifests as a response to a stimulus. It also believes that our behaviour is largely determined by our environment (Simply Psychology, n.d.). The humanistic approach emphasizes on the importance of studying consciousness and human experience in order to completely explain behaviour. It highlights the importance of â€Å"more individualistic and idiographic methods of study, particularly in the areas of personality and abnormality† (Walker, n.d). It also focuses on the value of responsibility and freedom of choice. The cognitive approach in psychology focuses on our thought processes, how we think-and how such thought processes affect our behaviour (Psychologist World, 2008). This approach focuses on using the scientific approach in explaining human behaviour. â€Å"Cognitive†¦ psychologists attempt to create rules and explanations of human behaviour and eventually generalize them to everyones behaviour† (Psychologist World, 2008). The psychodynamic approach was popularized by several psychologists. Sigmund Freud founded this approach which â€Å"emphasized the influence of the unconscious mind on behaviour† (Wagner, 2008a). He believed that the mind was composed of three elements: id, ego, and superego. Erik Erickson’s approach was also classified as psychodynamic. He expanded on Freud’s theories and emphasized the importance of growth throughout the lifespan. These mainstream approaches to psychology have been criticized by various practitioners, especially by emerging critical psychologists. They believe that mainstream

The Culture of the Israel People And Historical Back Ground of the Essay

The Culture of the Israel People And Historical Back Ground of the Socio-cultural Setting of the Value, Norms And Religious Belief of Israel People - Essay Example This essay stresses that major work of art orchestras, comprising the widely known and acclaimed Israel’s Philharmonic Orchestra, choirs, an opera company and number of chamber ensembles present all over the country. Expert dance groups, plus folk dance troupes, perform on a regular basis before excited spectators. The connection linking the country's past and present is validated through several recorded archeological spots, symbolizing thousands of years of history. This paper makes a conclusion that in the Middle East region little political change had taken place since last three decades. As a matter of fact the governments of the Middle East had shown an outstanding stability. Apart from Islamic revolution in Iran and a military takeover in Sudan in 1989, the region had been steady. Almost all heads of state had been ruling for long period. Iran, the only nation in the region underwent a revolution in the past 25 years, passed on the power to new leaders through elections. Assassinations in Egypt and Israel caused in new leaders but did not alter the basic political arrangement in those countries. It is clear the Western cultural had influence in the Middle East especially in Israel. The socio cultural setting of Israel has lot of diversities because of emigration of Jews from various countries. In conclusion one can say that the modern nation of Israel evolved as a result of facing constant struggles and challenges.

Implementation of Information System at Oman Company LLC Essay

Implementation of Information System at Oman Company LLC - Essay Example The essay "Implementation of Information System at Oman Company LLC" talks about the implementation of the information system at Oman Refineries and Petrochemicals Company LLC. It is a limited liability Company established vide the Royal Decree dated 23 September 2007 which stipulated the merger of Sohar Refinery Company LLC into Oman Refinery Company LLC. Twenty four years after the commissioning of the first Refinery in Oman, Sohar Refinery was commissioned in 2006 with a capacity of 116,000 bpd. Sohar Refinery was built with state-of-the-art technology to process the feedstock of long residue that is produced at MAF Refinery and blended with crude oil.The Government of Oman, represented by the Ministry of Finance, owns 75% of the Company’s shares, while the Oman Oil Company owns 25%. ORPC will continue to provide quality services and products, and with the two locations, it will take full advantage of the synergies and combined experiences in the business to benefit its cus tomers and all stakeholders.The Oman Oil Company has decided to update the traditional processing of the business operation. Here the business of the Oman Oil Company wants to establish better and effective technology regarding the management of the overall processing of the business information. Oman Oil Company has decided to establish and initiate the project of the Information system at the corporate processing plants. The main objective is to plan and manage the project in a way that the overall project turned out to be a success.

Assignment Example | Topics and Well Written Essays - 1250 words - 3

Assignment Example However, their points of view starkly contrast each other. Kaplan chooses to explain globalization as a part of the ability of a nation to find areas within their own economic systems that will allow their natural resources and geographic location to dictate the speed and method by which the country shall modernize its infrastructure and business models. These business models however, are based mostly on the basis of the religion or ethnicity of the region in order to play up on the strengths of the people inhabiting particular locations. Although Kaplan's belief makes sense, since it allows a section of the population to advance socially and economically, it has its own drawbacks and failures as well. The main problem with Kaplan's point of view is that it dooms the divisions within a country, its states, to an interdependence that does not allow room for improvement should other states in the country fail to reach its full potential based upon the ethnic and religious climate in th at region. In effect, Kaplan wants us to believe that if a particular portion / sector of economics in a society functions poorly or ceases to function in totality, then the whole state and its adjoining areas should be seen as failures as well. All states that are located within the same vicinity can be assumed to be failing simply because one portion of the economic sector in that area failed to live up to is full potential. As we all know, such a theory cannot be based upon the reality of any modern situation as all businesses, though interdependent, allows for other entities within their sectors to evolve in order to deal with the impending failure of other sectors. Just because one sector fails does not mean that all the members of that particular business chain shall fail as well. Rather, the failure of one area allows for the growth and evolution of the others within the chain. This is a point of view that, although explained in a highly convoluted way by Wright, his theory p ertaining to Globalization seems to support to a certain degree. In Wright's opinion, Globalization is a business movement that can only be spread far and wide provided that a â€Å"natural leader of a moral revolution† can be found. In his personal opinion, that natural leader can be found in only one country, the United States of America. Basing his beliefs upon the historical fact that America has been leading the world in more ways than one since World War I, he advocates the theory that America must spread globalization but it can only be accurately done so provided America takes on the role of conqueror on a global scale. This is something that he believes in even though he admits to himself and to his readers that globalization actually began far longer that we all thought. It actually dates back to prehistorical times, when technology was in its infancy and the invention of the wheel, the cart, and the use of animals to help move trade from town to turn was actually t hought to have began to modernization of business. The failure of Wirght's belief in America as the de-facto leader in Globalization lies in the fact that he did not take into account the potential for the American economy itself to find itself in a death spiral, thus allowing for other countries, such as China, Korea, and other emerging Asian markets, to finally take their places on the world

Lin-chi and Ten-Foot-Square-Hut Essay Example | Topics and Well Written Essays - 1500 words

Lin-chi and Ten-Foot-Square-Hut - Essay Example The power of action lies in a man’s hand, but his decisions to imply that power is much more powerful than the energy itself. A man capable of extreme stroke, when empowers the desire and maintains to be amid, a man of word and action; becomes a true man. The aim of life is not to wait and watch throughout but to take action when it is needed without hesitation or second thoughts. Doubts can blur the path of destiny so can the temptation of desire. Thus, true man comes with a light and he has a vision which is visible and can be shared by his fellow men. A powerful mind can hold a powerful body, which in turn influences power and control over him and others. Inspiring sayings of Leader of Zen Master, Lin- chi concluded complex laws of life and success; in an easy approach. The core of Buddhism is based on the philosophy of sensibility, down to earth behavior, practical approach of action in life and spirituality. The temptation felt by five senses of a human enable him to expe rience the state of materialism. The uncountable desires and the appeal of the objective achievement pushes a man into a state of rush for life long. The rigorous journey of Narvana also ends up by rewarding the traveler with experience and patience. Therefore, the control on uncountable desires puts one to ease and struggle for more is stopped by him. This control over temptation makes him the most powerful among others. The relevance of right and wrong is within oneself, thus there is no need to look for the directions elsewhere. Hence, a true man has the potential to evaluate and assess the right path and can ascertain it for others without getting influenced by them. The ancestors of Buddha never looked towards others for the answers they completely depended upon. Lin-chi the master of martial arts depicted action in equilibrium and the tone of voice adjacent to the action. Thus, the action of a leader is not without a reason, if he shouts the message is to convey the note of re adiness, as a leader never attacks his rival in the state of ignorance. Every action, shout, beat, knock, kick and jump is balanced in its true essence. Thus, the pattern needs to be learnt and practiced to predict the move of rivals. The clearly of action portray the feature of true man, who can decide the action himself according to the environment. True man is calm and free from any sort of constrains; therefore, his actions have coherence and objectivity in them. Acceptance is the key lesson which a master taught his students to live life gracefully with low expectations. According to the theory of â€Å"The way† aimlessness or going nowhere is nothing that should be despised just like today. When you don’t strive for materialistic benefits, they come after you eventually because fate has decided that you will face both glories and blessings in your life. No matter what you do, you cannot get more than your destined or decided share. Acting ordinary is the part of the bargain. Act like the crowd and be contended and confident in the state you are in, which will lead you to your destiny. The same theory can be taken in terms of being true to one self. When people try to be something else to gain benefits, they not only deceive people, but also themselves. Their true nature is even hidden by themselves, which destroys their veracity and uprightness. To be the one you are and not what you desire to be that should be the actual way of living. According to Lin-Chi, a person’s mind should be free from doubts to become a man of true virtues.

With reference to your own research, do you think that the ability of Assignment

With reference to your own research, do you think that the ability of a business to act successfully in a social responsibility manner is mainly determined by the products it produces - Assignment Example Introduction Corporate Social Responsibility or CSR for short is the ability of a business to manifest its truest basis to the public time and again. This means that its aim is to be truthful to all and sundry to create a positive mindset and image about the different product and service offerings under its organizational aegis. This paper will highlight the potential benefits of CSR which is in relation to the cost for businesses and stakeholders. It will also highlight how the CSR becomes a significant entity in relation to several other objectives of the organization. Then there will be some influences which determine the kind of responsibilities that are accepted by a business enterprise and the ones which are not while also highlighting some of the factors which discern the extent to which a business can be deemed as socially responsible. The value and the dire limitations towards businesses and stakeholders in the realms of social reporting will be discussed as will be the exte nt to which governments have a role in influencing the CSR. ... Hence in conjunction with what the businesses and stakeholders think and act, it is pertinent that the premise of CSR is given importance. How this happens is a difficult process though. These businesses and stakeholders need to find a way through which they can reach the minds of their consumers so that they can eventually bring about a sale or make use of their services. The bottom line however is an intention to bring about a sale. Even though this might not be said, the role of CSR is to build a positive word of mouth for the business regimes which will eventually set about a pragmatic feel for all and sundry related with the business. The stakeholders might find it difficult to understand the message that CSR is trying to send their way but in entirety it is being conveyed in one form or the other. Hence in relation to businesses and stakeholders, the role of CSR is of paramount significance because it communicates a message like none other. The need is to realize how CSR is wor king to its full capacity and allow it to propagate a message which is for the overall betterment of the organization, a case in point being Nike where CSR is always seen imperatively. Similarly, CSR for the sake of Apple helps it to establish its basis within markets where Nokia and Samsung are in common use as far as mobile phones are related. The question that remains here is whether or not both Nike and Apple are doing all that they can to bring about something further in the name of CSR than merely producing goods and products (Petersen, 2012). Importance of CSR Relative to Other Corporate Objectives Since corporate objectives of every business are different, the role of CSR also takes a

Business plan Essay Example | Topics and Well Written Essays - 1000 words - 3

Business plan - Essay Example Also, are women who get stressed, have little time to shop, and would generally like help in figuring the right clothes and styles to wear. Our competitive advantage is that Style Now provides an app for our customers. It is not only convenient for our potential customers but is also affordable. Compare to our top competitors, we are the only fashion truck that provides an app and merchandise prices that are in between our competitors. Our Style Now app is $5.00 and our merchandise ranges from $10.00 through $300.00. Also unlike the current fashion trucks parked on the street, Style Now trucks will sell merchandise that is uniquely tailored to meet the needs and wants of their customers. Style Now’s strategy sets the expectations for our customers by always having limited quantities in merchandise. Also, our demand in stock will always be new, since our merchandise will be updated with the latest trends. Style Now will be offered in your convenience since it’s the first to travel to customer’s desired destinations. Our shopping bags will resemble the truck’s atmosphere for memorability and gratification from their experience. Style Now has been designed and tailored to meet the needs of our target market since Style Now is customer service oriented; it provides customized selection of clothing and accessories that is convenient and accessible. Style Now’s pairing of customers with stylists is one example of the company’s excellent customer service. All Style Now trucks personal stylists are available to help customers select the perfect outfit that meets their needs. Retail/Customer experience: When customers have located our boutique, the Style Now shopping experience begins. A stylist will greet the customer and then they will both enter the truck. The truck’s merchandise will be customized to cater to our customers,

Health Standing for Mexico Assignment Example | Topics and Well Written Essays - 750 words

Health Standing for Mexico - Assignment Example Health Standing for Mexico Mexico cumulative health statistics has improved to a great extent over the years. Nevertheless, Mexico lags behind other Organization for Economic Cooperation and Development nations (OECD) in health standing and health care accessibility. Overall health care expenditure accounted for a 6.9% of GDP in the year 2009; for every capita expenses on health care was US$846, which was adjusted for buying power parity, making it an approximate of a divide of four parts of the Organization for Economic Cooperation and Development typical. In the year 2009, 45.5% of health expenditure was remunerated from public sources. Private backing in Mexico is almost exclusively in the structure of out-of-pocket expenses, as only 3.1% of totality expenses on health are subsidized through private health assurance (UNICEF, 2010). Healthcare within Mexico is worldwide, which makes private programs’ health cover pointless except for utilization in private hospitals. A numbe r of authorities have made a note of that whilst Mexico has a number of 3000 private hospitals; a few private hospices could by a hair's breadth be well thought-out hospitals at all, given that they do not have laboratories, radiography paraphernalia, or even nurses. The outstanding 1000 or several public hospitals take account of the greater part of hospital divans and, in fact, the size of private hospitals are establishments that have less than 20 beds. In the year 2009, Mexico had an approximate of 1.8 doctors as well as 2.2 nurses for every 1,000 population, a noteworthy boost in healthcare human resources over the preceding decade but again underneath the Organization for Economic Cooperation and Development standards for these pointers. The death rate for children who are younger than five years of age was 17 for every 1,000 surviving births in the year 2009, and Mexico has given away a faster increase of rate to lower death rates when compared to the United States and Canada within the preceding 10 years. 94% of the populace had direct access to clean water and 85 % to sanitation (UNICEF, 2010). In the same year of 2009, the prevalence of human immunodeficiency virus or acquired immune deficiency syndrome (HIV/AIDS) amid persons who are 15 years of age to 49 years of age was 0.3%. At 11,000 deaths in a year vs. 22,000 deaths per year in the United States, this corresponds to a 44% elevated per capita mortality rate than the U.S. The Mexican government has made Health Insurance for a New Generation referred to as "Life Insurance for Babies’, which will reduce the death rates of children. This will help families to effectively take care of their children till they reach adulthood, without any difficulties in how they are to pay for health services they access. Universal Care Coverage has been made available for Pregnant Women. This is particularly vital because these women can have access to prenatal care making sure that the unborn babies are wel l taken care of till they are born and after with the Life Insurance specifically meant for babies (UNICEF, 2010). Top Recommendations to the Mexican Leadership I recommend that Mexican leaders should make universal Care Coverage public for everyone.

Impact of the Russian revolution - Ideology matters Essay Example for Free

Impact of the Russian revolution Ideology matters Essay I. BACKDROP: GERMAN IDEALISM AND RUSSIAN REVOLUTIONARIES German philosophers in the 19th century were often Idealists, that is to say that they maintained that ideas have a force, power, and reality that is more real than that concrete, reality that so consume us in our daily lives. German idealism dominated the 19th-century Russian revolutionary movement from the Decembrist Revolt of 1825 until long after Lenins successful revolutionary coup that we call the October (or Bolshevik or Communist) Revolution of 1917. While I never want to downplay the central role of raw hypocrisy in human affairs, much of what we in the United States have interpreted as hypocrisy in the Soviet Union-the dissonance between the profound humanism of Marxs ideas and the coarse violence of the Stalinist dictatorship-this hypocrisy can also be seen as the desperate attempt to coerce reality through the power of belief-through the power of the Idea. And one way to interpret the ultimate collapse of the Soviet Union in 1991 was that the Soviets had lost their ability to convince themselves that the Leninist/Stalinist Idea had the power to transform reality into a better future. With the collapse of this self-justifying, central Myth that legitimized the Soviet experience, the Soviet Union died not with a bang but rather whimpered into Lev Trotskys dust bin of history. With this introduction, I would now like to offer three examples in the Russian Revolutionary experience where Ideas profoundly affected the future course of events. Only toward the end of the Twentieth Century have these effects begun to run out of steam. II. THREE EXAMPLES A. MODERATE SOCIALISM AND THE FEBRUARY REVOLUTION OF 1917 The first example involves the reaction of moderate socialists to the February Revolution in Petrograd in 1917. Moderate Socialists, including the Marxist Mensheviks in contrast to Lenins Bolsheviks, had adopted a position that Russia was not yet ready for a Socialist Revolution; reading Marxs Stages of History quite literally, they understood that the Bourgeois Revolution had to come first and had to take place under the leadership of the bourgeoisie. The working class movement thus had to be satisfied with playing the role of a party of the extreme opposition-the bourgeois revolution must come first and be developed, and the responsibility of the proletariat was to encourage this historical necessity. Real consequences flowed from this belief. When the women, workers, and soldiers of Petrograd spontaneously took to the streets in February 1917, it took only several days for them to overthrow the 300-year-old Romanov dynasty. They then handed power they had won in the streets to their moderate socialist leadership-none of whom were philosophically or psychologically ready to assume the mantle of power. Consistent with their beliefs, the socialists in turn handed power to the bourgeoisie who established the Provisional Government. Not having the complete courage of their convictions, however, the moderate socialists also established the Petrograd Soviet which basically held veto-power over the actions of the bourgeois Provisional Government. This compromise established the period of Dual Power which was inherently unstable. In retrospect, it is amazing that the Provisional Government, amidst the catastrophe of World War I, managed to hold on to power until October of 1917 when Lenins and Trotskys Bolsheviks managed a coup detat to take power. Lenin, like his Menshevik cousins, was a Marxist, but his Marxism focused less on the determinist element of Marxs Stages of History than on the ability of the individual to assert his will on history. For him, there was no need to wait patiently for the bourgeoisie to fulfill their historical duty at their own leisure; Bolshevism could force the pace. Lenins Will to Power and his belief in the power of the Idea to change reality made the difference between his success and the moderate socialists failure. B. LENINS IMPERIALISM, THE HIGHEST STAGE OF CAPITALISM The second example of the power of the Idea concerns Soviet influence on the developing world. Lenin wrote Imperialism, the Highest Stage of Capitalism in 1917, during the trials of the First World War and before the Bolshevik Revolution, to explain two crucial contradictions facing Marxists of the day. The first contradiction concerned the delayed outbreak of the promised world revolution. After all, it had already been sixty-nine years since Marx in the Communist Manifesto had proclaimed that A Specter is haunting Europe-the specter of Communism. What had gone wrong? The second failure of the Marxist promise involved the inability of the worlds proletariat to prevent war and its rejection of internationalism for nationalism. It had been a common belief among those of all political stripes from the far right to the far left, that socialist influence on the proletariat had made a major European war impossible. One of the central socialist beliefs was that wars are fought for the benefit of capitalist profits. Now, with the spread of democracy and the entry of powerful socialist parties into Europes parliaments, the capitalists could try to provoke war to their hearts delight but would find it impossible to vote war credits through parliament or to mobilize soldiers who, following their socialist leadership, would refuse to fight. These ideas evoke memories of the anti-Vietnam War poster: What if they gave a war and nobody came? Lenins ingenious answer to both questions came in his book, Imperialism: The Highest Stage of Capitalism. In it he argued that the concentration of production had transformed the capitalism of free competition into monopoly capitalism. The concentration of production also had dramatically increased the socialization of production. Big banks had changed from pure credit institutions into business banks and as such they dominated whole sectors of industry. Together the banks and industry were tied in with government. This coalescence of bank capital with industrial capital with strong government ties had led to the formation of a financial oligarchy that controlled large sections of the national economy. Share issues and state loans had increased the power and amount of surplus capital which flowed beyond political frontiers and extended the financial oligarchys control to other countries. The capital exporting monopolies had divided the world among themselves; international cartels formed the basis for international relations, and the economic division of the world provided the ground for the struggle for colonies, spheres of influence, and world domination. But once the world was divided up, the struggle had become one for the repartitioning of the world. Because the economic development of individual countries is uneven and sporadic, some were left at a disadvantage in this repartitioning. Imperialism represented a special, highest, stage of capitalism. The transition to a capitalism of this higher order was connected with an aggravation of contradictions, frictions, and conflicts. Monopolists assured profits by corrupting the upper stratum of the proletariat in the developed countries. The imperialist ideology permeated the working class. In other words, the burden of bourgeois oppression had been shifted from the shoulders of the domestic proletariat to those of the colonial peoples. In effect, the domestic proletariat had been bribed and they came to see that their material interests were tied up with colonial enterprise. Now, successful war to repartition the world in the favor of a particular nation made fighting war against fellow proletarians in other countries worthwhile. With his theory, Lenin seemingly had explained those two problems with Marx. The revolution had not yet swept the world because the potential revolutionaries, the proletariat, had been bribed by the illusion of short-term, material gains to forget their true, long-term interests. They had rejected their class-based internationalism for nationalism because wars fought to expand colonial holdings appeared to be in their material self-interest. Hence they did not prevent the outbreak of the Great War. This theory held long-term importance because Lenin, unlike Marx and Engels, did not see the revolutionary perspectives as centered uniquely upon advanced capitalist countries. After the Great War, in a period of Capitalist Encirclement the Soviets attacked the weak link in the chain of imperialism, the colonies. Political influence went to where the oppression was-the colonies. In the colonial and post-colonial world after World War II, given the absence of an entrepreneurial bourgeoisie with the will and capacity to transform existing conditions and to overcome the entrenched interests opposed to full-scale development, a gospel of competitive individualism seemed useless for modernization to those in the Third World. What appeared to be needed to get the underdeveloped country moving has been collective effort inspired by a national sense of political purpose. Only governments had sufficient capital, organizational skills, and commitment to make rapid development possible. Ideologically, therefore, the intelligentsia of such countries gravitated to one or another of the various socialist doctrines-something that in general might be described as state capitalism, that is, the state and not private individuals perform the entrepreneurial duties of gathering land, labor, and capital for productive enterprise. Socialist rhetoric disguised this crucial essence . For most of the twentieth century, Soviet Russia provided the model for those in the Third World who wished to rapidly modernize their countries. And rapid modernization was necessary for the sake of national prestige and independence. Russias success seemed obvious when we note that within forty short years Russia had risen from the ashes of World War I to defeat Hitler, to become one of the worlds two superpowers, and to be the first in space. Just as important as was this practical example was the vocabulary provided by Lenin. That Marx himself had had little to say to the underdeveloped world mattered little. I would argue that many Third World leaders, for two contentious examples Ho Chi-Minh and Fidel Castro, who led revolutions to assert national pride, independence, and prosperity, turned to Communism because Lenin had provided a vocabulary with a coherent explanation for colonial degradation and a means for asserting national regeneration. Additionally, of the major powers, the Soviet regime alone more-or-less consistently supported the aspirations of those wishing to throw off the oppression of colonialism and capitalism. Of course, today, the Communist model no longer holds the same allure it once did. C. TWO MARXIST HERESIES: LENINISM/STALINISM AND MUSSOLINIS FASCISM The final example of the power of ideas generated during World War I involves the intimate, kissing cousin-relationship between Stalinist Communism and Mussolinis Fascism. Despite facile assumptions, Fascism and Communism were not antipodes. Although their exact relationship remains difficult to define, there exist commonalties, as one author has pointed out: Fascism was the heir of a long intellectual tradition that found its origins in the ambiguous legacy left to revolutionaries in the work of Karl Marx and Friedrich Engels. Fascism was, in a clear and significant sense, a Marxist heresy. It was a Marxism creatively developed to respond to the particular and specific needs of an economically retarded national community condemned, as a proletarian nation, to compete with the more advanced plutocracies of its time for space, resources, and international stature. Was this kind of self-awareness present as thinkers and politicians struggled to define these two ideologies as they co-developed earlier in this century? In fact, many did recognize that their common interests held much greater weight than did the Talmudic differences between Fascism and Communism. Arturo Labriolas Avanguardia Socialista of Milan by 1903 had become the forum for Italys Sorelian syndicalist revolutionaries, who were struggling to make Marx relevant and against reformist socialism. Such luminaries as Vilfredo Pareto and Benedetto Croce graced its pages, followed shortly by a second generation of Sorelian theoreticians, who came to dominate Italian radicalism for more than a generation. Together they constructed an alternative socialist orthodoxy, which they believed was the true heir to classical Marxism. Clearly, their ideas were no more heretical to those of Karl Marx and Friedrich Engels than was Lenins Marxism. By 1904 Mussolini, then a socialist agitator in Switzerland, had begun his collaboration with Avanguardia Socialista, a relationship he maintained for the next five years. The syndicalist contributors to the journal affected the future Duces intellectual and political development. Radical syndicalists like A. O. Olivetti innovatively argued that, under retarded economic conditions, socialists must appeal to national sentiment if their ideas are to penetrate the masses. For him, both syndicalism and nationalism were dedicated to increasing production dramatically. As long as Italy remained underdeveloped, the bourgeoisie remained necessary to build the economic foundation requisite for a socialist revolution. Olivetti spoke of a national socialism, because in an underdeveloped economy, only the nation could pursue the economic development presupposed by classical Marxism. When Mussolini took over as editor of the socialist paper, Avanti!, in December 1912, he attracted anarchists and even some rigid Marxists like Angelica Balabanoff, whom he took on as his assistant editor. Paolo Orano, who served on the editorial staff of Avanti!, along with other syndicalists like Sergio Panunzio, set the tone of that socialist paper. Mussolini also founded and edited Utopia from November 1913 until December of the following year. This bi-monthly review attracted many of the most important young socialist and syndicalist theoreticians, who helped Mussolini to develop his own ideas. In the final years before the First World War, many independent national syndicalists, including Panunzio and Ottavio Dinale saw war as progressive. Helping to put together the rationale for Fascism, they supported Italys fight with the Ottomans over Libya in 1911, and, along with Mussolini, they called for Italys intervention in the First World War. Many socialists now passed into Mussolinis Fascist ranks, and syndicalists such as Panunzio, Olivetti, and Orano, became its principal ideologues. As early as October 1914, Olivetti in Pagine Libere spoke of an Italian socialism infused with national sentiment, a socialism destined to complete Italys unification, to accelerate production, and to place it among the worlds advanced nations. Over the next three years in LItalia Nostra, Olivetti spoke of the nation as uniting men of all classes in a common pursuit of historical tasks; class membership did not align an individual against the nation, but united him with the nation. Patriotism was fully compatible with the revolutionary tradition of Italian socialism. By the time of Mussolinis accession to power, Fascism had given clear evidence of its commitment to industrialization and modernization of the economy. Not only were the Futurists, Nationalists, and National Syndicalists agreed that maximizing production was the first order of business, but all also advocated urban development, the rationalization of financial institutions, the reorganization of the bureaucracy on the basis of technical competence, the abolition of traditional and nonfunctional agencies, the expansion of road, rail, waterways, and telephonic communications systems, the modernization and secular control of the educational system, and the reduction of illiteracy. What does this mean for Fascisms relationship with Soviet Russia? Mussolini by 1919 was pointing out the absolute decline in economic productivity in Russia as proving its failure to recognize its historic obligations. He suspected that the Bolsheviks ultimately had to commit themselves to national reconstruction and national defense, that is, to some form of developmental national socialism as defined by Fascisms former syndicalists. Speaking of the Bolshevik failure to comprehend their revolutionary necessities, Mussolini presciently predicted that Lenin had to appeal to bourgeois expertise to repair Russias ravaged economy. Bolshevism, he said, must domesticate and mobilize labor to the task of intensive development, something which could have been anticipated, because Marxism had made it quite clear that socialism could be built only upon a mature economic base. Russia, not having yet completed the capitalist stage of economic development, met none of the material preconditions f or a classic Marxist revolution. Russia was no more ripe than was Italy for socialism. Lenin, in the practical working out of his revolutionary government, did run headlong into many of these conundrums predicted by the syndicalists. In the months following his takeover, he had expected that the revolution in Germany would bail Soviet Russia out of its difficulties. Thus, while the first Fascists were organizing for a national revolution, the bolsheviks were still dreaming of an international insurrection. Lenin, changing horses, in 1921 proposed the New Economic Policy to replace the ideologically purer but failed War Communism. Like Fascists, Lenin now spoke of holding the entire fabric of society together with a single iron will, and he began to see the withering away of the state as a long way away: We need the state, we need coercion-certainly a Fascist mantra. After Lenins death in 1924, this logic culminated in 1925 with Stalins creative development of Marxism: Socialism in One Country, a national socialism by any other name. Mussolini suspected that Stalin might be abandoning true Communism. This, it seemed, might provide economic advantages to Italy, and to Mussolini it made sense for his country to build ships and planes for the Soviets in exchange for one-third of Italys oil supplies. For him the even more interesting possibility was that Stalin might be the true heir to the tsars and an imperialist with whom Fascism could see eye-to-eye. In 1923, the Duce predicted, Tomorrow there will not be an imperialism with a socialist mark, but . . . [Russia] will return to the path of its old imperialism with a panslavic mark. Mussolini convinced himself that Russian Communism was proving to be less revolutionary than was Fascism. The Duce and some of his followers considered it possible that the two movements were moving together closely enough as to be no longer easily distinguishable. Even dedicated Fascist party workers such as Dino Grandi, Mussolinis foreign minister from 1928 to 1932, early recognized Fascisms affinities with Lenins Bolshevism. He had taken at least part of his own intellectual inspiration from revolutionary syndicalism, and in 1914 he had talked of the First World War as a class struggle between nations. Six years later, Grandi argued that socialists had failed to understand the simple reality of what was happening in revolutionary Russia. The Bolshevik Revolution had been nothing less than the struggle of an underdeveloped and proletarian nation against the more advanced capitalist states. Not only Fascists made this sort of analysis. Torquato Nanni, a revolutionary Marxist socialist and an early acquaintance of Mussolini, as early as 1922 had anticipated these developments. He analyzed the common economic foundations of Fascism and Bolshevism, which produced the related strategic, tactical, and institutional features of these two mass-mobilizing, developmental revolutions. Both, he wrote, had assumed the bourgeois responsibilities of industrializing backward economies and defending the nation-state, the necessary vehicle for progress. Lev Trotsky, the organizer of the October Revolution, consistently, even mulishly, argued that Fascism was a mass movement growing organically out of the collapse of capitalism. He also rejected all notions of any sort of national Communism. Nonetheless, he too recognized a certain involution. Stalinism and Fascism, he said, in spite of a deep difference in social foundations, are symmetrical phenomena. In many of their features they show a deadly similarity. A victorious revolutionary movement in Europe would immediately shake not only fascism, but Soviet Bonapartism. (that is, Stalinism) He, however, refused to go as far as his sometime ally, Bruno Rizzi, who later argued that the assumption of similar developmental and autarchic responsibilities could only generate social and ideological convergence. He lamented, that which Fascism consciously sought, [the Soviet Union] involuntarily constructed. For him, the governments of Stalin, Mussolini, Hitler, and even Roosevelt were lurching toward a global system of bureaucratic collectivism, a new form of class domination. Fascist theoreticians agreed with such convergence notions. By 1925, Panunzio claimed that Fascism and Bolshevism shared crucial similarities. Fascists noted that the Soviets had created an armed, authoritarian, anti-liberal state, which had mobilized and disciplined the masses to the service of intensive internal development. The supreme state generated and allocated resources, articulated and administered interests, and assumed and exercised paramount pedagogical functions. Thus, while the first Fascists were formulating the rationale for a mass-mobilizing, developmental, authoritarian, hierarchical, anti-liberal, and statist program guided by a charismatic leader, events had forced the Bolsheviks along the same course. Both intended to create a modern, autarchic, industrial system, which would insure political and economic independence for what had been an underdeveloped national community. With forced industrialization and state capitalism, the Soviets hoped to bring Russia all the benefits of bourgeois modernization. In the face of required austerity, to mobilize their respective populations, the Communists and Fascists alike supplemented economic incentives with pageantry, ritual, ceremony, and parades. All this, coupled with territorial aggression, completed a compelling picture of systemic symmetry. III. CONCLUSION I have presented three diverse examples of the impact of the Russian Revolution on subsequent history. There are other potential examples. I find it interesting that events so crucial to the twentieth century, now seem to be fading so rapidly in their influence. One real benefit of examining the Communist Revolution within the larger question of how best to develop is that the Revolution loses its sense of seminal criticality. For all the pathos surrounding the effort, it becomes just another interesting attempt at rapid development-a failed attempt at that. While I would happily argue that Marx still has relevance for us today, especially in his critique of capitalism if not particularly in his solutions, clearly Lenin and Stalin no longer do.

Carbon Nanofoam Structure and Functions

Carbon Nanofoam Structure and Functions Abstract Carbon nanofoam is the fifth allotrope of Carbon after graphite, diamond, fullerene (e.g., C-60 molecules), and Carbon nanotubes. It was discovered in 1997 by Andrei V. Rode and his team at the Australian National University in Canberra, in collaboration with Ioffe Physico-Technical Institute in St Petersburg. The molecular structure of Carbon nanofoam consists of Carbon tendrils bonded together in a low-density, mist like arrangement. This paper talks about the physical structure, chemical properties, preparation methods and applications of Carbon nanofoam. The most unusual property of Carbon nanofoam is its ferromagnetism; it gets attracted to magnets, like iron. At a temperature as low as -183 ÃÅ'Ã…  C, Carbon nanofoam behaves like a magnet. Also, the foam is a semiconductor, making it attractive for device applications. The reason for the foams magnetic property has been explained in the paper. Carbon nanofoam is hence the first pure-Carbon magnet and also one of the lightest known solid substances (with a density of ~2 mg/cm3), when used along with aerogel. The Carbon nanofoam is believed to remove magnetic prejudice among the known elements, the idea than an element should be stereotyped as either magnetic or nonmagnetic. 1. INTRODUCTION Carbon nanofoam was discovered by  1Andrei V. Rode  and co-workers, in collaboration with Ioffe Physico-Technical Institute in St Petersburg at the  Australian National University  in  Canberra in the year 1997. It is the fifth allotrope of Carbon after graphite, diamond, fullerene and Carbon nanotubes. The molecular structure of Carbon nanofoam consists of Carbon tendrils, bonded together to form a cluster- like assembly of low density in a loose three- dimensional web pattern. The width of each cluster is about 6 nanometers, consisting of about 4000 Carbon atoms. These Carbon atoms are linked in the form of graphite- like sheets but consist of heptagonal structures included among the hexagonal patterns, giving it a negative curvature, (Figure 1(a)) unlike the Buckminster fullerenes [1] in which the inclusion of pentagonal structures gives the Carbon sheet a positive curvature. The density of Carbon nanofoam is approximately 2 mg/cm3, which makes it one of the lightest known solid substances, the other being aerogels whose density is about 100 times more than that of Carbon nanofoam [1]. According to Rode and his colleagues [1], nanofoam contains a number of unpaired electrons due to the Carbon atoms with only three bonds, found at topological and bonding defects. This gives rise to the most unusual feature of Carbon nanofoam, which is that it is attracted to magnets. Moreover, below ˆ’183 °C Carbon nanofoam acts as a magnet itself. Another property of Carbon nanofoam is that unlike aerogels, Carbon nanofoam is a poor conductor of electricity. The clause for the magnetic property of Carbon nanofoam is that only freshly produced Carbon nanofoam is ferromagnetic; Carbon nanofoam is strongly attracted to a permanent magnet at room temperature, initially. This room temperature ferro- magnetic behavior disappears after a few hours of preparation of the Carbon nanofoam, when the temperature eventually fluctuates to go above the room temperature. However, the ferro-magnetic property persists at lower temperatures. Depending on the pressure of the ambient Argon gas inside the chamber where high- pulse, high- energy laser ablation [3] [4] [5] and deposition of Carbon vapors is performed, different Carbonaceous structures are formed. At a pressure of 0.1 Torr*, diamond- like Carbon films are formed. As the pressure is increased to greater than 0.1 Torr, diamond like Carbon- nanofoam is produced. The density of the Carbon nanofoam depends on the density and the polymerization chemistry used during the sol-gel process [3] [4]. The particle diameter of low-density foams is the largest, which is up to 100 nanometers, with a pore size of at least 500 nanometers. The high- density Carbon foams have pores of size less than 1000-Angstrom Units and the particles are ultra-fine, the density being approximately 0.8 grams/cubic centimeter. Electrically conductive Carbon nanofoams are also under production, which has many properties of the traditional aerogel material. Prepared by sol- gel methods, these mate rials are available in the form of monoliths, granules, powders and papers. The foams prepared by these methods are typically of low density, continuous porosity and high capacitance. The most intriguing property of Carbon nanofoam is its Ferro magnetism (Figure 1(b)). The reason for the existence of this unusual property attributed to an allotrope of Carbon, which is conventionally believed to be a non- magnetic element, is due to the complex microstructure of the nanofoam. Few researchers claimed that the ferromagnetism is due to the presence of traces of iron and nickel impurities in their foam. Later they calculated that the small amounts of these magnetic materials could only account for 20% of the strength of the ferromagnetic fields in the foam and concluded that the ferromagnetism is an intrinsic property of this allotrope of Carbon. The unpaired electron that does not form a chemical bond in the 7- corner, 7- edged polygons present in the structure of Carbon nanofoam has a magnetic moment, which is suspected to be the reason of its magnetism. *1 Torr is approximately equal to 1 mmHg; 1 Torr = 133.322368 Pascal Due to the magnetic properties of Carbon nanofoam, it can be used in a number of applications namely, medicine, optics, fuel cells and other electronic devices. They are also being used as lightweight, high temperature insulation materials, absorbents and coating agents and as electrodes for water deionization cells. In biomedicine, Carbon nanofoams are used as tiny ferromagnetic clusters, which could be injected in blood vessels, in order to increase the quality of magnetic resonance imaging. Another application of Carbon nanofoams is in spintronic devices, whose operations are based on the materials magnetic properties. The researchers also have preliminary indications that the novel magnetic behavior also occurs in another nano-compound made of boron and nitrogen, two other elements that are ordinarily non-magnetic. The following parts of this paper discuss in detail, the Molecular Structure Synthesis methods Properties, and Applications of Carbon nanofoam. 2. STRUCTURE OF CARBON NANOFOAM Carbon nanofoam consists of Carbon atoms bonded by both sp2 and sp3 hybridizations, unlike the other allotropes of Carbon such as graphite and diamond which have only sp3 hybridization and C60 and Carbon nanotubes that have only sp2 hybridization [7]. Around 4000 such Carbon atoms are bonded together in the form of a cluster-like assembly of low density. In other words, these Carbon atoms are bonded in the form of graphite-like sheets but consist of heptagonal structures included among the hexagonal patterns, giving it (Carbon nanofoam) a hyperbolic pattern, as proposed for schwarzite[6] The percentage distribution of the sp2 and sp3 hybridizations can be controlled by during the synthesis of the nanofoam. High pulse-rate Laser Ablation method for the synthesis of Carbon nanofoam by A. V. Rode et al [1] demonstrates that there are two types of particles in the foam and that here is a small amount of particles with a high sp2 fraction (~0.9) of graphite-like bonds, due to crystalline graphite used in the experiment. Particles with a fraction, generally lower than 0.8 sp2 are inferred to consist of amorphous Carbon with a mixture of sp2 and sp3 bonding. Particles with lower sp2 content and a higher Plasmon energy are more diamond-like, as they have higher density and a higher fraction of sp3 bonds. Upon measurement, it has been observed that these is a high sp3 content at the edges of the foam and at the edges of the cluster, which is a clear indication that the sp3 bonding atoms are located at the surface of the clusters and that the connections between the clusters a re due to the sp3 bonding. 3. SYNTHESIS OF CARBON NANOFOAM The synthesis of Carbon nanofoam is done on a laboratory scale and is not produced industrially, in bulk. Two methods are adapted for the preparation of Carbon nanofoams, depending on different types of requirements such as particle size, density, resistivity, etc. The two methods are listed and explained below. 3.1. Laser Ablation Laser ablation is the process of removing material from a solid (or occasionally liquid) surface by exposing it to radiation with a laser beam. Depending on the flux density of the laser, the effect of laser ablation varies. For a more clear description; at low laser flux, the material is heated by the absorbed laser energy and evaporates or sublimates. At high laser flux, the material is typically converted to plasma. Usually, laser ablation refers to removing material with a pulsed laser, but it is possible to ablate material with a continuous wave laser beam if the laser intensity is high enough. High-repetition-rate laser ablation and deposition of Carbon vapors results in the formation of quite different Carbonaceous structures depending on the pressure of the ambient Ar gas in the chamber. Diamond-like Carbon films form at a pressure below 0.1 Torr whereas a diamond-like Carbon nano-foam is created above 0.1Torr. The creation of particular molecular structures involves atom-to-atom attachment in appropriate physical conditions at an appropriate rate. 3.1.1. Experimental Setup The experimental setup of the experiment conducted by E.G. Gamaly and piers is as follows: a 42-W, 120-ns pulse-width Q-switched Nd: YAG laser (ÃŽÂ » = 1.064 mm) with variable repetition rate of 2-25 kHz was used. Laser of intensity approximately 109 Watts/cm2, averaged over the pulse duration was created on the glossy Carbon target, keeping the repetition rate fixed at 10 kHz and focal spot scanned over a 2X2 cm area of the target surface. 3.1.2. Formation of Carbon Nanofoam in Ar ambient temperature The diamond-like Carbon (DLC) films is deposited in vacuum of approximately 106 Torr. Transformation to a different form of Carbon material occurs in an Ar-filled chamber at a pressure around 0:1Torr. At this pressure, the mean free path for collisions of the evaporated Carbon atoms is in the order of 1 cm. Thus, Carbon-Carbon and Carbon-argon collisions in the chamber start to play a dominant role in the formation of Carbonaceous structures in Ar-filled chamber. The high-repetition-rate laser evaporation of a Carbon target in a 1-100 Torr Ar atmosphere produces a higher evaporation rate of Carbon atoms and ions than conventional laser ablation techniques. The resulting increased average temperature and density of the C-Ar mixture in the experimental chamber increases the probability of the formation of higher energy Carbon-Carbon bonds. The resulting increased collision frequency from the above deposition conditions encourages diffusion-limited aggregation of Carbon atoms into fractal structures, and the formation of low density Carbon foam. Figures 3.1.2. (a) and 3.1.2. (b) show the scanning and transmission electron microscope images respectively, showing the free-standing Carbon foam. These images are scaled to 1 mm and 100 nm respectively. The analysis of these images reveal that the foam represents a fractal-like structure which consists of Carbon clusters with the average diameter of 6 nm randomly interconnected into web-like foam. The foam looks like a capricious mixture of strings of pearls. [3] Initially, the flow of atomic Carbons is created by the laser ablation near the target surface. After the chamber is filled with an inert ambient gas, it results in the collision of Carbon atoms with the ambient gas atoms, as the Carbon plume expands. Hence, the Carbon atoms collide, diffuse through the gas, exchanging their energy, and finally cool down to the average Carbon-gas temperature. 3.2. Sol Gel Process The sol-gel process, also known as chemical solution deposition, is a wet-chemical technique widely used in the fields of materials science and ceramic engineering. Such methods are used primarily for the fabrication of materials (typically a metal oxide) starting from a chemical solution (or sol) that acts as the precursor for an integrated network (or gel) of either discrete particles or network polymers. Typical precursors are metal alkoxides and metal chlorides, which undergo various forms of hydrolysis and polycondensation reactions. Carbon nanofoam is also prepared from the pyrolysis of organic precursors, such as organic aerogels produced through sol-gel processes (such as resorcinol formaldehyde sol-gels) (Figure 3.2.). The sol-gel solution is cast into the desired shape and after the formation of a highly cross-linked gel the solvent is removed from the pores of the gel. The remaining rigid monolithic shape consists of covalently bonded, nanometer-sized particles that are arranged in a 3-dimensional network. Precursor RF gels can be applied to a fine Carbon felt which is Carbonized to form Carbon nanofoam electrodes [9]. The Carbon nanofoam thus prepared usually has low density and very high specific surface areas (up to ˆÂ ¼1200m2 g-1), and they can be produced in different forms, such as monoliths, fine particles or films. The final shape and properties depend strongly on the sample history, as is the case with all amorphous Carbons. 4. PROPERTIES OF CARBON NANOFOAM Many of the properties of Carbon nanofoams match with those of the traditional aerogel materials. Carbon nanofoams are available in the form of monoliths, granules, powders and papers. They are electrically conductive, synthetic and lightweight foams in which the solid matrix and pore spaces have nanometer-scale dimensions. Prepared by sol-gel methods, nanofoams typically have low density, continuous porosity, high surface area, and fine cell/pore sizes. The foams are also electrically conductive and have a high capacitance. Standard densities of Carbon nanofoams range from 0.25 to 1.00 g/cm3. Carbon nanofoams precursors can be infiltrated into a Carbon fiber mat that, when Carbonized, will result in paper-like electrode material 0.007 to 0.050 inches thick. Morphology examination by scanning electron microscope shows an open cell structure and continuous porosity. The particle size and pore spacing is a function of density and the polymerization chemistry used during the sol-gel process. Low density Carbon nanofoams (~0.25 g/cm3) have the largest cell/pore size with particle diameters of up to 100 nm and pores at least 500 nm. High density Carbon foams (abt. 0.8 g/cm3) have ultra-fine particles and pores of less than 1000Ã…. The nanofoam contains numerous unpaired electrons, which Rode and colleagues propose is due to Carbon atoms with only three bonds that are found at topological and bonding defects. This gives rise to what is perhaps Carbon nanofoams most unusual feature: it is attracted to magnets, and below ˆ’183  °C can itself be made magnetic. 4.1. Ferro magnetism of Carbon nanofoam It is a well-known fact that Carbon and its allotropes are among those materials which do not get attracted to magnets. Although, it has been discovered that Carbon nanofoam is attracted to magnets, and below ˆ’183  °C can itself be made magnetic. This behavior of Carbon nanofoam is unusual as against the magnetic property generally attributed to Carbon. However, at room temperature, the nanofoams magnetization disappears a few hours after the material is produced. The reason for the magnetic behavior of Carbon nanofoam is discovered to be its molecular structure; it consists of a number of unpaired electrons due to the Carbon atoms with only three bonds that are found at topological and bonding defects. The unpaired electrons contribute towards the existence of magnetic moment in the nanofoam, which is believed to be the reason for its ferro magnetic character. Detailed explanation Speaking in terms of magnetic susceptibility, in general, all known Carbon allotropes exhibit diamagnetic susceptibility in the range of à Ã¢â‚¬ ¡ =ˆ’(10ˆ’5-10ˆ’7) emu/g Oe with the exception of: Polymerized C60 prepared in a two-dimensional rhombohedral phase of à Ã¢â‚¬ ¡= +(0.25ˆ’1.3)*10ˆ’3 emu/g Oe (depending on the orientation of the magnetic field relative to the polymerized planes) which shows ferromagnetism The disordered glass-like magnetism observed in activated Carbon fibers due to nonbonding à Ã¢â€š ¬-electrons located at edge states, and The unusual magnetic behavior observed in single wall Carbon nanohorns ascribed to the Van Vleck paramagnetic contribution. Although ferromagnetism in polymerized C60 is noteworthy, the exceptionally large magnetic signal in Carbon nanostructures such as Carbon nanofoam remains a case of special interest. In order to study the ferro magnetism of Carbon nanofoam, an experiment was conducted by Rode and his colleagues. They prepared Carbon nanofoam by high-pulse-rate laser ablation of an ultrapure glassy carbon target in a vacuum chamber made of stainless steel, filled with high-purity (99.995%) Argon gas, inside a 2 inch cylinder made of fused silica (SiO2). This setup results in the formation of carbon nanofoam, with a combination of sp2 and sp3 hybridization. The reason for the magnetic character of Carbon nanofoam was then discovered to be the ferromagnetic interaction of the spins of the unpaired electrons, separated by sp3 centers. [6] A possible mechanism for magnetic moment generation would be a simple indirect exchange interaction through conduction electrons located on the hexagons. Low temperature magnetization curves indicate a saturation magnetization of approximately 0.35emu/g at 2 K. [10] 5. APPLICATIONS OF CARBON NANOFOAM Carbon nanofoam is one of the lightest known solid substances till date. Hence, it finds its application in a number of fields. Although there are no immediate applications of Carbon nanofoams, a few of the possible areas where there can be applied are as follows: They could be used in spintronic devices, which are based on a materials magnetic properties. In biomedicine: the Nano metric scale ferromagnetic clusters could be injected into blood vessels to enhance magnetic resonance imaging. It could also be implanted in tumors, where it could turn radio waves into a source of heat that would destroy the tumor but leave surrounding tissue unharmed. Carbon nanofoam can replace the nanofoams of other metals because of its low density, high conductivity, light weight and also its ferro magnetic property. As coatings or absorbents in specialty optics As flexible electrodes for deionization and fuel cells Carbon nanofoam paper Making of High-Sensitivity Ultrasonic Transducer in Air High-performance metal-air batteries Spintronics, meaning spin transport electronics is also known as magnetoelectronics. It is an emerging technology which, in addition to its fundamental electronic charge, exploits both the intrinsic spin of the electron and its associated magnetic moment, in solid-state devices. Spintronic devices find their application in perhaps the most important computer subsystems: random access memories and high density non-volatile storage media. Hence in order to develop large memories on a small chip, making the chip as light weighted as possible is also very important. This is where the use of carbon nanofoam gives the desired result. Carbon nanofoam paper is another interesting application of carbon nanofoams. Due to its composition, carbon nanofoam paper has proven very difficult to cut using traditional methods such as metal blades. It was found that using 100 W of power at a speed of 250 inches per minute (IPM) the 0.0075-inch thick carbon nanofoam paper was cleanly cut. [11] For a high-sensitivity ultrasonic transducer in air, nanofoam can be considered to be applied to its acoustic matching layer. Since nanofoam has extremely low acoustic impedance, it is effective for the acoustic matching layer of an ultrasonic transducer in air. The sensitivity of the developed ultrasonic transducer can be made up to about twenty times higher than that of a conventional ultrasonic transducer in air. [12] The desirable structural characteristics of carbon nanofoams can be exploited to design and produce electrocatalytic structures for O2 reduction that will enable high-performance metal-air batteries. While the native carbon nanofoam structure exhibits modest activity for O2 reduction, further functionalization of the nanofoam is necessary to achieve technologically relevant performance. [13] 6. CONCLUSION In conclusion, this term paper throws light on a recently discovered allotrope of carbon called as Carbon Nanofoam, whose molecular structure and properties are different from the other allotropes of carbon such as graphite, diamond, C60, amorphous carbon, carbon nanotubes and fullerene. Carbon nanofoam is found to be one among the lightest known solid substances, which gives it an advantage over other substances in a number of varied applications. The most intriguing feature of carbon nanofoam is its magnetic property. This novel magnetic behavior found in carbon nanofoam has made many renowned scientists and researchers rethink about what makes a material magnetic, since ferro-magnetism is not one of the attributed properties of carbon in any of its forms. Furthermore, this ferro-magnetic characteristic of carbon nanofoam, along with its other characteristics such as extremely low acoustic impedance, low density, continuous porosity, high surface area, fine cell/pore sizes, electrical conductivity and high capacitance is believed to have wide applications in the developing current technology whose motto is The smaller the better!

Investigating The Mechanism And Impact Of Nectar Card Marketing Essay

Investigating The Mechanism And Impact Of Nectar Card Marketing Essay To explore the effectiveness of customer centric theory by the implementation of loyalty cards in retail business. To make a critical review about the operation and success of Nectar card Sainsbury in maintaining the customer relationship in current business environment. To investigate more about some practical theories used by Sainsbury for the implementation of Nectar cards in their business. To evaluate the impact of Nectar card among Sainsbury customers to point out some valuable suggestions thereby to improve the effectiveness of nectar card in business of Sainsbury. Research background In this competitive market the main factor affecting the business is the effective strategic management in the business. Information technology is the most effective factor now days. Therefore all the business organizations are to be careful in maintaining effective IT related strategies for the effective business. Sainsbury is a well established supermarket network in London. They have made a strategic approach by using the IT sector as by using the nectar card as an service to the customer where as using it as the information collector for the effective business. They mainly focus to meet customer requirements. In this proposed research I am planning to do a research on the nectar card used by the Sainsbury at Holborn, London. By using this effective strategy of management Sainsbury have achieved a wide range of customers at Holborn. As they use this card to keep an updated record of data of their customers and to keep a track of their regular customers. By this research I am focusing on the main sections on the strategic application of the information technology of the Nectar card in the business management of the Sainsbury. ORGANIZATION BACKGROUND: Sainsbury, An organization with more than 140 years old opened its first showroom in the year 1869 by Mr. John James and Mary Ann Sainsbury from the time of its establishment towards Sainsbury has very well strategic planning for the instant we can very well see that Sainsbury opened its first showroom in Drury lane, it was the one of the poorest area in the in the country England and they started to sell the high quality products at the lower rate which attracted people all over the place and from the time being the rate of success of strategic decision were very high which lead to the growth of the Sainsbury from 1 store to the 800 stores by the year 2010. The other main strategy adopted by the Sainsbury was they aim to sell to product under their own brand name and first among them was the smoked bacon. The bacon was smoked in their in store under the smoking oven. Sainsbury had a very large shortage of the workers during the First World War and they started to recruit women to wo rk in their in store and many other store roles were assigned to the women. (j-sainsbury,2009) In 1950s Sainsbury our self service stores are started in the UK much before many competitors have implemented and this had made Sainsbury a different store from others continuously the strategies adopted by the company goes at higher success rate one of the result among them was the in the year 1969 their own brand products accounted for the 50% of their turn over.(j-sainsbury,2009) GOAL OF SAINSBURY: The major o goal of the Sainsbury is by providing good quality shopping experience at the convenient price with the highest quality available in the market. Sainsbury aims at the higher customer expectations for the daily lives which makes the life of the customer easier.(j-sainsbury,2009) VALUES OF SAINSBURY: Sainsbury value for the passion for the healthy, safe, fresh and tasty foods, our focuses towards delivering great products at fair prices, a history of innovation and leadership and a strong regard for the social, ethical and environmental effects of our operation have continued to stand the test of time. (j-sainsbury,2009) Five major principles followed by the Sainsbury are: Bringing the best for the food and health. Integrity in sourcing Environment respect. Marking positive effects in the community. Making working environment a better place to work. (j-sainsbury,2009) LITERATURE REVIEW: LOYALTY CARD: Loyalty card is an another marketing strategy adopted by many business organization and loyalty card is provided by different organization and marketed by different organization in different name and some among them is the Nectar card, Club card, Reward card etc. Usually loyalty card is a plastic or paper card usually looks like credit or debit card in which the name of the card holder will be imprinted in the face of the card. Loyalty card is the usual name famous in the UK region and its name varies in different region in the world. The other side of the card typically will have a magnetic strip or a barcode so that they can be easily scanned to the system when purchasing the products. (loyalty,2008). A retail firm in the in the retail industry may issue this loyalty card towards the customers or consumers which can be then used as an identification procedure in order to find the particular customer. The loyalty gives the data of the consumer regarding demography as well as the other relevant data. It gives data such as the address as well as the number of families in the home. Each and every loyalty card issued by the retail merchandise will have customer privacy statement as well as the non- disclosure data about the customers and these data will not be disclosed between the others users of the same retailing sector. These data provided by the loyalty card can be used for the both externally as well as internally. These data can be used to analyze the data such which will be better and favorite brand for the particular customer or whether the consumer is vegetarian or not.( loyalty,2008) EPOS: Electronic point of sales: EPOS data are usually used by the retailing groups like supermarkets, hypermarkets, pharmacies, chemists, convenience stores, small independent stores, petrol bunks, cash and carry, off license as well as in pubs and restaurants. Electronic point of sales data are the much useful data to the retailer like the one which when the customer swipe the card at the till of the shop all the details like what all are the things purchased by the consumer will goes towards the marketing wing and as per the data available the marketing wing can able to analyze the customer and they can provide provides rewards and loyalty program according to the taste and nature of the consumers or customers.( loyalty,2009) NECTAR CARD: Nectar card is a loyalty card as well as a loyalty reward program mainly based in the UK region supplied with the partnership of the business giants like Sainsbury, American express and BP. The nectar card was introduced into UK in later of 2002. (nectar,2009) Nectar is maintained by the private organization named Loyalty Management Group UK and now it became the part of Group aero plan. The helpline is mainly based on the Tyne and in Mumbai. Nectar card has maintained a 5 year plan from the year 2002 and thus helped to overtake the club card issued by the Tesco and by the year 2010 Nectar card has became popular 2in the UK. (nectar,2002) Sainsbury uses the data from the nectar card by the process of EPOS. Sainsbury valuate each and every customer by the process of EPOS services provided by the nectar card. At the time of billing process Sainsbury stores each data in the database through this process they can be able to analyze what all are the products which are mostly sold in the particular day and they can analyze the trends in shopping of the consumers as well as the customers. By looking over the database of each customer they can be able to analyze the taste of the consumers like whether he or she is vegetarian or non vegetarian through this analyze they can be able to provide particular offer toward for the particular products for the customers and at the same time they can be able to provide offers for the products which are not usually used by the consumer. During each seasons for example during the month of Christmas if consumer or customer consumes wines they can be able to provide seasonal offers for the p articular products at particular time. (j-sainsbury,2003). Rationale I had been employed by the firm and have found that with the advent of loyalty cards the company is capable of promoting its sales very easily. The loyalty cards have made market analysis and exploitation of customer behavior carry with nominal expenditure very effectively than any other method. Hence being from an IT background and as learning Business Management, I thought to keep me ahead in this era of technology based business. This research will horn me with more knowledge. Hypothesis Loyalty cards are the simplest ways to analysis and understand periodical customer behavior and to promote business regionally. Methodology Don Erwin says The main reason for studying research methodology is that it provides a time-tested, proven means of providing new, reliable knowledge that accumulate the growing body of knowledge.(Ethridge,2004,p.10) The methodology of research can be explained as the systematic method to solve the research problem or the scientific method of doing the research and meeting the objectives of the research. Research methods and methodology closely related parts of the research, in which the methodology has many dimensions and method can be viewed as the part of this .This makes the methodology of a research always wider than the research method. Thus in this context researcher should well aware about the research methods as well as methodology before doing a research. (Kumar, 2008, p.5) The research can be classified on the basis of a number of factors like objectives, data used, data collection methods, the use of the research, approach of the researcher etc. most of the time a research may be the combination of more than one type. So following are the classification of some major type of research in which my research is more related to. Descriptive Vs analytical research The descriptive research mainly concentrates on the descriptive approach of stating the affairs and research problems. This make use of the main research methods like survey method, observation   and other primary data collection method in spite of the secondary data which is already available. An important characteristic of this research is that it can only describe what is happened or happening and no control over the variables of the research topic. But in the case of analytical research the researcher make use of the various information and facts which is already available for the evaluation of the research topic, so that no need to collect fresh or primary data.(Kumar, 2008, p.8) My research is planned to make use of both primary and secondary types of data so my research is more related to descriptive type research than analytical type. Theoretical Vs Empirical Research In the theoretical way of doing a research the researcher primarily selects some of the theoretical facts and information from the sources like articles, journals, books etc then the researcher further analysis the research questions on the basis of this data which is mainly the secondary data. But in the case of the empirical data the research begins with the help of secondary data but latter the researcher also make use of some of the primary data for the further analysis of evaluating the hypothesis and finding the answer to the research questions. . (Schwab,2004,p.15) In the empirical research secondary data helps to make a detailed analysis of the research topic were the primary data helps to find out key ideas and values of the topic, altogether makes the research more reliable and meaning full. Because of this strong advantage I am making use of Empirical research method in my research. Explanatory Vs predictive Research Explanatory research mainly carried out in the situation in which the researcher should find out the reason behind a particular phenomenon which is already happened and is related to the research topic. In this type of approach the researcher identifies different factors or variables and analysis this variables with the help of predicted hypothesis and objectives. In this type of research the researcher can make strong interpretations on the basis of the collected data, but in the case of predictive research the researcher is making predictions regarding the various factors with the help of the collected data. (Gratton, 2004,p.9) Since in my research there is no scope for prediction of phenomenon and also requires the interpretations of collected data my research is more explanatory. Qualitative and Quantitative Research Qualitative and Quantitative is the most important classification on the basis of the date used to carry out the research. The data is mainly classified into two, one which contains narrative explanations and interpretations called qualitative data but the other contains numerical data and its analysis called the quantitative data. The researches which uses qualitative data for proceeding the research is called qualitative research, similarly research which uses quantitative data is called quantitative research. Most of the research is the combination of the quantitative and qualitative approach called the mixed approach. In my research also in making use of both type of research so its a mixed research approach. Quantitative Research This approach concentrates more on measurement and evaluates of the quality or amount, on the factors which can be expected in terms of the quality. This is more related to the quantitative phenomenon and quantifiable data. By implementing this research type the researcher can be able to analyses the topic very precisely with the help of set of procedures and rules so that the reader can get a clear picture of the issues under consideration. (Kumar, 2008,p.10) The scope and limitations of the quantitative approaches are follows. Scope of quantitative research The quantitative research is helpful to the stake holders to evaluate the performance of the company very clearly and easily. Since the analysis is strictly based on the objectives and main points the comparisons can be easily done. Quantitative approach is easily replicate and highly reliable. The authenticity of data used in this type of research can be verified easily The authenticity of quantitative data which is used in the quantitative research analysis can be easily verified. Limitations The main limitation of Qualitative type of research is that it can be effective only with the help of quantitative research. The approach holds minimum flexibility. Highly depends on the authenticity of the numerical data used in the analysis. If the data is not reliable the whole research becomes meaningless and insignificant. Highly time consuming and expensive to perform. This type of research should be planned carefully to ensure the correct destination. Qualitative research Through this type of approach the researcher can easily evaluate and illustrate human behavior and related issues.   Qualitative research is a very important in business researches because it is vey useful in the product design and sales. Through this the user can easily evaluate the preference and habits of the people and can predict the future of the product whether it is viable or not commercially. Qualitative research mainly supported by a realistic and provable hypothesis which can be analyzed to reach the research result.(experiment-resourses,n.d.) Scope of qualitative research Qualitative research is very useful if the research topic is complex with the help of hypothesis and clear objectives. Approach helps the researcher to explore and interpret the real world experiences which is impossible in the case of quantitative analysis. Depth evaluation of the topic is possible in a detailed manner so that the research will be more useful for the readers. Procedures are flexible so that new levels of research can be established very easily. Can make maximum use of the previous researches and also can point out the ignored factors in the previous researches. Limitations Highly influenced by the personal skill of the researcher so that the quality of the research cannot be ensured with the quality data and data collection methods. Systematic comparison is difficult because of the aggregative approach of the research. Low reliability and less precise when compared to the quantitative research. Since the research is more concentrated on the personal experience , general trends opinions ,judgment etc ,this can only be effective in the qualitative method of analysis. Mathematical analysis is impossible. Data collection Methods The most important step in a research is its data collection. By which the data for the research is collected. This step is much important in a research, as proper care is to be taken for the reliability of the data collecting and towards the relevance of those data. For these collecting of data there are few methods which can be classified as primary and secondary data. The main collection methods used are secondary method which includes methods like collecting data from internet, books journals etc. but in the few cases the collection of primary data may face difficulties as it is fresh and new data collected. Primary data collection methods This method is used to collect data from the area of research directly by using various primary data collecting methods. The researcher uses various methods like questionnaires, interviews, surveys etcà ¢Ã¢â€š ¬Ã‚ ¦ the primary data is fully depended on the subjects and hence there is a chance of bias if the subjects are not trust worthy. In this research I am planning to do: Observation method: This is the method of data collecting by the process of observing the working environment at the area of research, in this research it is the working environment off the Sainsbury super market at Holborn, London. This collection method is done by the direct participation of the researcher. Advantages: In this method of data collection the data collected may be more reliable as the researcher has a direct personal experience in the area of research. Observation method is an effective where as an simple method by which the researcher can get a direct contact with the working environment of the area of research and can collect data effectively and easily Direct contact with the employees can be helpful for the success of the research. As they may be able to provide data much easier. Disadvantages: In few situations the information collected by the direct contact may be incomplete and may require further effort on it. The validity and reliability of the data collected by the observation method may not be confirmed. As only a proper skilled researcher can analyze the working environment of an activity effectively. As the part of collecting data in this research, I am using the observation method as I had an experience of six months in this super market and this method is mostly reliable one. Questionnaire method In this method of data collection, I am intending to prepare a collection of questions related to the research topic to find out relevant data for the research. Advantages: Questionnaire method helps to provide data according to the relevance of the research. As all the questions in the questionnaire are directly linked to the research objectives. Collection of data can be done much effectively and easily than conducting an interview. In this method of data collection it is easy to get data from a very large number of persons as the questionnaire can be supplied to them in a short period of time. Disadvantages: In this method of data collection in few situations the participants may not be ready to provide accurate data. All the questions in the questionnaire are to be answered effectively by the participant incase to do easy analysis. As there is possibility of anonymous questionnaires the participants may have a negative feel towards the questionnaire. (Cresewell,2002,p.25).   Interviewing method: This is the method by which I have to formulate a structured frame of the questions which lead me to collect the data which supports my research.   The responses towards my questions by the participants make my research much effective one. Advantages: This is a method by which the data is collected by the researcher by direct contact with the person related to the research area therefore this is much effective to collect relevant data for the research This method of data collection is an flexible one as the questions may vary according to the person. This method helps to get the primary data more easily and reliably as the interview is done with the person who can provide effective data and it is conducted by the researcher itself. Disadvantages: There may be limitations for the researcher to publish data provided by the interviewee in the interview in some situation. As the data may be much confidential related to them. This is a process which takes much time in analyzing and sorting of the data also to lead the data to the finds of the research questions I am planning to conduct a direct interview with the manager of the Sainsbury Supermarket at Holborn, London.  Ã‚   Secondary data collection methods   Secondary data collection means those data which have already be collected and published. Also can be accessible from various sources like journals, articles, books, internet etc. these data collected will   be much reliable if we take proper care in the selection of the sources we use. In this research I am intending to use various above mentioned sources which are reliable.   Advantages: The data can be easily and effectively collected in this method as the required sources are easily   accessible by the researcher through various libraries, internet etc The books which are much reliable as published and written by qualified persons makes those data more reliable and relevant. As the data collected will be already arranged or sorted by the pre-publisher the sorting of data will be easier. Disadvantages: As there are various unreliable sources it is difficult to identify the reliable one and the unreliable one. The improper updating of various websites in the internet may affect the reliability and relevance of the data. As all the data are published before there may be a tendency to copy the work done by any other person which means practicing plagiarism. Ethics in research Ethics in the research is one of the most important factors the researcher should take care of because this can create trust of the reader on the research. The ethical principles can be applied to all levels of the research like planning, evaluating, data collection conducting etc. Integrity, honesty and confidentiality are the main factors which can contribute a lot to the ethical behavior of the research. Some of the ethical standard a research should maintain is follows, Avoid the use of information which can harm environment, individual and property unnecessarily. Reliability of the information and individuals in the research should be ensured. The confidentially and privacy of the data should be preserved whenever necessary. Suitable precautions should be taken when dealing with the individuals in the research to maintain the reliability of the research. Try to avoid big economic expenses, big reward and contract for the study to avoid the falsification of information.